Tag: Customer

In this day and age, the internet is an intrinsic component of everyone's daily lives. Apart from apprising its denizens of the goings-on in...

It might seem counterintuitive, but marketing automation can actually increase levels of brand engagement.  Customers now expect relevant and personalised marketing interactions with brands...

It is without a doubt that channel companies need to fully understand their customers’ needs when it comes to deploying a customer-centric business strategy...

Today’s consumers use an increasing variety of devices, including tablets, smartphones, smartwatches and even voice-activated digital assistants to do their online shopping. In fact,...

Customers have so much choice of products and providers. It's easier than ever to change supplier if expectations aren't met. It is vital to delight customers, anticipate requirements and issues they may have. But how can organisations deliver first-class customer service? The answer lies in augmented intelligence.

Recent technology development focused on CX (customer experience) has increased consumer expectations to unprecedented levels. Organisations that are able to offer competitive prices, a...