Matt has 15+ years’ experience as a marketing consultant specialising in new products, propositions and routes to market. As Executive Strategy Director at Iris, he is responsible for leading the agency’s consulting practice, focussed on growth and innovation. The practice delivers strategies for growth, investment and organisational change designed to identify and prepare for the radical opportunities and risks of tomorrow. Matt has worked with MINI to develop its digital marketing strategy to drive leads across website and social media. He’s worked with Shell and Total Energies to create revenue-generative digital marketing strategies. He’s advised BMW on the design of its innovation incubator. He’s won a Cannes Lion (amongst other awards) for his work in designing a new race innovation for Electric Street Racing series Formula E – called ‘Attack Mode’. He’s also advised the likes of adidas, IHG, SSE and Pizza Hut on their sustainability strategies as well as how to communicate sustainability propositions to a consumer audience. More generally he has worked with the likes of Samsung, The BBC, Diageo, MasterCard and KFC to create new marketing strategies to drive growth or create efficiencies. With an MBA in marketing and a trained Design Thinking Practitioner, Matt is comfortable both advising senior business leaders on strategy, as well as working closely with marketing teams to develop, articulate and demonstrate the impact of better marketing strategies.
