Matt Fisher joined Snow as its first non-Swedish Vice President in 2013, with the goal of helping it become the undisputed leader in the provision of Software Asset Management (SAM) technologies. He has contributed to growing the business by an average of 60% year-on-year with a standout 90% growth in 2015. He works closely with the Snow marketing teams, product management and sales functions to ensure that Snow is front of mind for SAM and business managers that need to optimize their software assets and licensing.