Although often described as a serial entrepreneur or serial CEO, Dr John Bates is a former Cambridge Don who gave up the gown in the year 2000 when he became addicted to starting and growing businesses, often linked to his primary research field of AI, smart algorithms and intelligent analytics. After more than a decade in the US, in Boston and Silicon Valley, he moved back to London where he is now the CEO of SER, a leader and major player in enterprise content management, headquartered in Bonn, Germany. SER (https://www.sergroup.com/en/) specialises in intelligent content automation (ICA) - the convergence of content management (capturing, storing, searching, archiving, and managing enterprise content), business process automation and AI-powered content understanding.