As senior vice president and chief technology officer for NETSCOUT, Bruce Kelley works closely with every facet of the organisation, interfacing with all departments from sales to product management to engineering. He plays a lead role in setting the priorities and direction around product and service developments in the service provider business. Highly regarded in the technology space as a 5G, IoT, edge cloud and automation visionary and expert, Bruce regularly consults with service providers to identify challenges related to network monitoring in order to achieve service and security assurance. He is a staunch advocate of the importance of delivering end-to-end visibility across today’s increasingly complex data centre architectures. Bruce uses knowledge gleaned over decades to guide how current and next-generation technologies will impact operations and delivery of services across the service provider space. He is the holder of more than 40 patents for technology-related innovations.