As Europe planning director at Adaptive Insights, Rob is responsible for the planning business across Europe. With more than twenty years in the financial planning and data analytics industry, he is completely adept at understanding customer painpoints with legacy systems and is a specialist at identifying ways to alleviate these. Prior to his role at Adaptive Insights, Rob spent more than seven years at IBM within their Business Analytics unit, following IBM's acquisition of Cognos, where Rob had spent nearly five years working with companies to do more with their data.