In recruitment, the integration of artificial intelligence and automation has become a game-changer, showcased by a small number of recruitment businesses including IT recruitment agency TechNET IT – which began leveraging AI in this capacity shortly after the announcement of the COVID-19 lockdown in 2020.
Their early adoption of technology during a challenging period allowed the agency to stay ahead of industry trends and continue thriving while others were slowing down and making business cuts. Although it was a risky move, many businesses are now reaping the benefits.
But what impacts can AI and automation have on the recruitment process itself – both positive and negative, and how can businesses benefit?
Saving time
For any recruitment agency, exploring AI can be a solution for optimal time management.
Tasks like data input, confirmation emails, resume screening, and candidate outreach, typically those that are time-consuming, can now be streamlined through AI – TechNET has shared that they currently save up to 21 hours per week per consultant.
This automation liberates valuable human resources, presenting an opportunity to redirect focus toward strategic aspects of recruitment.
Embracing such efficiency not only helps meet weekly goals sooner but also allows teams to prioritise more meaningful, people-centric tasks, fostering a well-rounded and effective approach to recruitment.
The saved time has prompted businesses to shift to a shorter workweek, keeping productivity intact and allowing their teams to reclaim valuable time as well.
In recruitment, consultants are expected to generate enough revenue to cover their overhead costs, including the implementation of technology. However, with today’s advanced recruitment technology, consultants are equipped to thrive and surpass their targets, making it easier to cover their costs and achieve higher revenue.
Attracting and retaining talent
Your tech setup goes beyond being just a tool; it acts as a magnetic force attracting top talent. Streamlined processes not only make life easier for experienced recruiters but also ensure a seamless onboarding experience for new team members. Naturally, job seekers are inclined to partner with those equipped with the best technology—a valuable asset alongside perks like flexible working and more.
Integrating advanced AI technology into your systems attracts consultants, offering a preview of tools that enhance efficiency and strengthen connections with candidates and clients.
Increasing engagement
The numbers reveal a significant impact—TechNET records an 89% higher placement rate for candidates engaged through automated processes. This increase in engagement is thanks to the effective use of technology to maintain regular contact, sending well-timed follow-ups that convey genuine interest.
This positive engagement experience not only results in successful placements but also strengthens the relationship between recruiter and candidate.
Elevating candidate experience
Technology shouldn’t just automate; it should intelligently customise communication using algorithms and generative AI. This personalised approach enhances interactions with both candidates and clients, allowing consultants to save time on routine tasks and invest more quality time in understanding candidates’ needs and aspirations.
To achieve a delicate balance, AI streamlines processes without removing the human touch that candidates and clients value.
While AI and automation offer numerous benefits to the recruitment process, there are also some potential drawbacks to consider.
Costly investment
Integrating automation and AI into business operations is a substantial investment, and can often be out of the question for smaller businesses. While the benefits can be significant with proper implementation, it becomes an expensive venture if not utilised judiciously. To manage costs effectively, start by figuring out what your business really needs instead of splurging on tech you might not use.
The initial investment and ongoing maintenance costs may outweigh the benefits for some organisations.
Tech-savvy enterprises work closely with technology partners to develop bespoke tools, ensuring that the investment in technology is purposeful and aligns seamlessly with the unique requirements of their business.
Over-reliance on technology
While technology brings efficiency, relying too much on AI and automation, especially without proper training, can have its own set of challenges. Recruiters might miss subtle details, and the personal touch in interactions may fade.
Additionally, an excessive dependence on technology could lead to complacency, potentially resulting in mistakes as recruiters become accustomed to automated processes.
Ensuring a proper understanding and optimisation of AI tools is crucial to maintaining an effective recruitment process. Striking the right balance between technology and human judgment ensures a positive and impactful recruitment experience.
Making the right decisions
Considering these potential benefits and challenges, it’s important for businesses to strike a balance between leveraging AI for efficiency and preserving the human touch in recruitment processes.
As businesses contemplate the integration of AI and automation into their recruitment processes, the key takeaway is clear: AI, when strategically implemented, amplifies human capabilities rather than replacing them. The delicate synergy between technology and the human touch is crucial for guiding successful recruitment in the era of AI.
With over six years in Marketing, Madeline is a seasoned social media expert and skilled writer, creating captivating content for various businesses. Passionate about blogging and PR, she serves as the voice behind Ascent Group, which includes brands like TechNET IT Recruitment, TechNET Digital, TechNET Immersive, TechNET CxO, Cranberry Panda, ITR Partners, and Content Swarm, effectively enhancing the company's image and reputation.