Certain business dynamics are custom made for cloud-based communications solutions. If you want to spend less time managing infrastructure and more time focusing on your core business objectives, it’s time to consider migrating to the cloud.
First, it’s important for companies to take a step back and take a fresh look at the forces affecting individual businesses.
From our discussions with industry leaders, I’ve outlined common dynamics that might mean end businesses should consider migrating to the cloud:
1 – Rapid Growth
Businesses expanding at warp speed need solutions that can be implemented just as fast – and that can flex with the needs of the business. The cloud provides quick and easy software upgrades with the inherent scalability required to support growth. Plus, cloud solutions offer greater flexibility for integrations with other technologies you may already be using with the ability to adapt processes in the future more readily.
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2 – Multiple Locations
You may have staff in multiple locations – whether that’s sales teams on the road or work-from-home employees – and you’re looking for a single solution that supports this flexible model. One that doesn’t mean you’re facing the ‘doom and gloom’ prospect of your IT team having to perform a major administrative overhaul. A cloud solution can quickly be deployed regionally through to globally while creating a more consistent experience for both your staff and your customers.
3 – Enabling the Mobile Workforce
Cloud-based technologies and mobile apps make data easily accessible wherever staff are in the world. The cloud also makes it easy for your administrators and IT staff to remotely manage equipment which ensures remote employees have the tools they need to get the job done in a highly productive way.
4 – Lean Small-to-Mid-Sized Businesses (SMB)
Unlike the big boys, most smaller organisations can’t afford to maintain their enterprise-level network security and redundancy, and may not have the necessary staff to do so. But, as an SMB, you still need to compete and can’t afford to put your operation at risk simply due to lean teams and lean finances. With a cloud-based software solution, SMBs can share the costs of sophisticated infrastructures and strict security measures with other cloud clients, gaining enterprise-class features without the need to manage staff or equipment.
5 – Dynamic Regulatory Environment
If you operate in an industry that demands compliance to specific regulatory standards – like financial services – software deployment via the cloud can make it easier to keep up with changes. Finding a provider that supports and stays current with your compliance requirements can take the stress off of your internal resources while ensuring conformity if you operate in multiple locations. This reduces risk from regulatory fines.
6 – Non-Profit
Managing limited budgets, limited infrastructure resources and limited staff (often without the luxury of dedicated IT or security staff) is no easy feat. The cloud can help non-profit organisations face these issues head on by lowering the total cost of ownership (TCO) for technologies, providing easier administration and very minimal ongoing maintenance. You’ll also see the additional benefits of easier accessibility for staff and volunteers, as well as solutions that can provide better ways to connect with donors and other important constituents.
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7 – Outdated Equipment
If your onsite equipment is ready for an upgrade, there’s no better time to consider moving your communications to the cloud. Review your goals and where your business is headed to see if the flexibility and cost structure offered by cloud communications are a good fit for your company.
8 – The Need to See the Big Picture
Today’s executives must understand the breadth and depth of their business operations, as well as the minuscule details of each customer’s unique needs or a given sales rep’s performance. Cloud architectures that support multi-tenancy or integrations with CRM platforms make it easy to combine and sift through data at individual or aggregate levels. This helps to provide valuable reporting capabilities and new insights.
9 – Dissatisfaction
You or those around you e.g. your staff, your manager, your CEO just aren’t happy with the performance, functionality or return on investment (ROI) of your current system. If you hear more complaints than compliments, take a critical look at your business objectives. Many cloud-based solutions offer greater customisation opportunities to help you meet the distinct needs of your business.
If some of this rings true to you, it’s probably time to take a look at your current technology and see if it’s delivering the results and productivity you need. Maybe it’s time to experience the cloud.
Adrian Hipkiss, MD EMEA atShoreTel
Adrian Hipkiss joined ShoreTel in October 2011 as Managing Director EMEA. He has more than 26 years of experience in the communications sector and is responsible for the go-to-market strategy for ShoreTel’s solutions while strengthening the brand and company growth in the EMEA region.
Previously, Hipkiss worked at Vodafone, as Sales Director of Unified Communications, where he had an extensive track record in creating, leading and developing high-performance teams. Prior to joining Vodafone, Adrian was successful at both Avaya and Cable & Wireless. He held the position of Account Director at Avaya and Channel Development Director at Cable and Wireless. Adrian also worked as Director of BT Broadband Solutions at Marconi.