The trend of digital marketing is emerging at a very rapid pace. No matter what type of business you own, if you want to stay ahead of the competition, you must have something that attracts the attention of the people.
Undoubtedly, running a business requires good marketing knowledge and advanced strategies to make it successful. Even to stay up-to-date, you need comprehensive and inspiring information from top experts, here website like Compare the Cloud can help! It provides information from top experts from different fields that help you to stay updated.
Why a Business Needs A Logo or a website?
A business without an influential logo or video will not be able to persuade the audience. As these, both play a crucial role in setting the image of your business in visitors’ minds.
As you may know, a logo is the face of your business and is the first thing your audience know about your brand.
Whereas, an effective brand video helps your audience to know about your business and relate with it. A solid video puts a business face to a name and allows the audience to know the real nature of your business and offerings.
Whether you own a small business or a large enterprise, having a video and logo that stands the test of time is very important. Today, many big names like Nike, Apple, and more have influential logo and videos that leave an impact on people’s mind.
Coming to the main topic- must have logos and videos for your business, let’s discuss the importance of logos and videos and their role in your brand’s promotion.
Let’s have a look:
Importance of Logos
- A Digital Identity of a Business
A logo is a major component of a business. In short, it is the face of your business audience will instantly recognize when they see it. Every customer prefers to visualize a product before buying or using it. According to a survey,
an effective logo has a lot to do with the clients’ appreciation. A good logo contributes a lot to different marketing strategies.
For example: When you decide to buy a Nike product, the first thing you will recognize is its swoosh. It is the first thing that comes in the mind. Right? Even they don’t have any second thought about the brand quality.
As a business owner, you should get inspired with such brands that are doing so much to make their visual identity. Even, there are also many tools that can help you to get a unique logo and create a unique identity of your business.
- Make Your Brand Stand Out among Competitors
There are several companies in the market offering the same services and products. To be standout from the competitors, every business has to struggle hard to present itself in a unique manner. One best solution to lower your struggle level and make your business stand out in the marketplace is by having an amazing website logo.
A creative logo doesn’t only make your business look different but also helps visitors in recognizing your business easily. In addition, a creative outlook helps you in branding your products. So, take out some time to select a simple yet creative logo with an amazing outlook to highlight your identity.
- Foster Your Brand Loyalty
Customers crave for consistency. As your business grows, your logo becomes familiar to a number of clients, and this familiarity builds the perception that you are accessible and reliable. You can add new clients to your list by giving better offers. But to increase the list of sustainable consumers you need something your clients can remember. And a brand logo is the thing customers look for first.
You can foster your brand loyalty or get sustainable clients to your business only if your brand presents a unique logo with a different outlook. For example, the sports brand “Nike” is a live example of sustainable clients. The logo of this brand is more famous than the products it provides.
Importance of Videos for your Business
- Increase Your Brand Awareness
It sounds crazy, but the video has opened doors for many small businesses to educate and entertain the customers. Today, small companies owners are using this powerful marketing tool to grab the attention of the customers. According to the statistics, 85% of companies regard promotional videos as an essential part of their marketing strategy.
Adding promotional videos to any website is the best way to help people know about your business. Moreover, it will also boost the customer base easily. By adding a promotional video to your website, you can convey the core values of your business easily. You can enhance exposure to desired clients by providing educational and entertaining videos. These videos can help the visitors to know more about your business and help them remember your brand name.
- Cost-effective Solution for Boosting Your Client Base
Another big advantage of adding promo videos to your website is they help you in reaching out a large number of visitors within a short time, without spending much. A video on the internet can go viral and get you millions of views in a limited time. Just imagine the benefits for your brand. Undoubtedly, video marketing is a cost-effective option for the amazing outcomes it delivers.
- Convey More and Clear Information in Less Time
According to the research done by the psychologist Liraz Margalit Ph.D., the human brain process videos 60,000 times quicker than text. Watching a video is a more passive activity or experience than reading text. A video is the best way to engage your audience and convey your brand message in a positive manner. Remember to create high-quality videos related to your brand to make an emotional connection with the audience and keep them engaged.
These are some amazing benefits that are making logos and promotional videos priority of all digital marketers.
I am the Chief Marketing Officer at Renderforest, a Content Marketing Specialist and an Expert in SEO, Social Media Marketing, and Link Building who enjoys sharing the experiences gained along working as a marketer and helping other entrepreneurs succeed.
My works have been published on different blogs and mediums like Crazy Egg, Forbes, Upwork, ShareThis, etc.