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The AI question is the cloud question wearing a new coat

AI in 2026 is the cloud bet of 2010 wearing a new coat. The firms that win will be the ones who spend on their people, not just the kit.

Daniel Thomas2 Jun 2026

AI search has already noticed the London Bubble Fallacy

I ran fifteen prompts through Google AI Mode about UK B2B technology media. The most diagnostic answer came back with no citations at all, and quietly named the bias the industry has been too polite to call out.

Kate Bennett30 May 2026

I tried to predict 2025 from 2015, and 2026 has marked my paper

I wrote about 2025 back in 2015. A year past the line, here is what I got right, what I got wrong, and what it means for an AI strategy in 2026.

Daniel Thomas29 May 2026

Google's AI Shopping Agent Is Here — What Agentic Commerce Means for Retailers

In the modern digital landscape, online shopping has reached a paradox. While we have more choices than ever before, the consumer experience has become increasingly fragmented.

You're Already Using AI in Your Business Without Knowing It

Are MSPs Being Left Behind by AI?

While the tech world races ahead with AI, managed service providers are stuck in limbo. Vendors promise the moon, clients ask questions MSPs can't answer, and the gap keeps growing. Here's what's really happening and what partners can do about it.