Navigate Technology with Confidence
15 years covering cloud, AI, and enterprise tech — independently, and without taking sides.
Compare the Cloud is a UK B2B technology publisher founded in 2012. We publish long-form articles on cloud computing, AI, cybersecurity and digital transformation, opinion pieces from CIOs, CTOs and vendor leaders, daily industry news, and video stories from our sister channel Disruptive Live. Our directory lists cloud, hosting, managed service and security providers by category and location, with published pricing for listings and advertising.
Customer Stories
Real-world customer projects across our brands
What UK Tech Leaders Are Reading
Analysis and insight from our editorial team
Vector Databases and Graph Databases Explained, and Who Actually Sells Them
Running Chinese Open-Weight AI Models Privately in a UK Organisation
What European Governments Have Actually Achieved With Open Source
What the CMA's Cloud Commitments Actually Change for a UK Business
What UK IT Managers Are Actually Doing About Shadow AI
Which AI Projects Actually Clear the Board, and Why Copilots Keep Falling Short
Expert Takes
People who build and run this stuff, saying what they really think.
Why AI is the Ace in the hand of the MAG7
The US controls around 75% of the world's AI compute and the Magnificent 7 are reshaping the data centre market. Why the humble AI token could redraw cloud economics.
The hidden application bottleneck in digital transformation
Digital transformation stalls not on infrastructure but on applications, the most complex and time-consuming part. Why application packaging must move to industrial scale, and where agentic AI fits.
When AI is cleared for take-off, but it’s not reaching cruising altitude
Enterprises are deploying AI on GPU-rich cloud infrastructure, yet models underperform because data cannot move fast enough to where the models actually run. Why data movement, not compute, is the real constraint on AI performance.
Why the Services Value Cycle is the New Margin Engine
Services now account for 51% of global IT spend — but margin pressure, capacity limits, and skills gaps make it nearly impossible to capture that opportunity alone. Stephen Ennis, VP Services Europe at TD SYNNEX, explains how the Services Value Cycle turns service delivery into a repeatable margin engine for channel partners.
The AI question is the cloud question wearing a new coat
AI in 2026 is the cloud bet of 2010 wearing a new coat. The firms that win will be the ones who spend on their people, not just the kit.
AI search has already noticed the London Bubble Fallacy
I ran fifteen prompts through Google AI Mode about UK B2B technology media. The most diagnostic answer came back with no citations at all, and quietly named the bias the industry has been too polite to call out.
Latest News
Stay up to date with the latest cloud industry news
UK industry risks falling behind in AI-driven manufacturing as China accelerates
18 Mar 2026
Salesforce's Slackforce Surfaces turns Slackbot into a live data interface, GlobalData says
18 Sept 2026
Half of UK enterprises want greater control over data as AI accelerates digital sovereignty concerns
17 Sept 2026
Fivetran and dbt Labs release dbt v2 and open context standard for AI agents at dbt Summit
17 Sept 2026 Submer Group collapses its GPU brands into Radian Arc as inference takes centre stage
17 Sept 2026